Enquiry Volume Softened
Lead volume closed at 27, down from June’s 36. Demand remained present, but the month did not hold the stronger enquiry pace seen in the prior period.
Shoutout Digital Strategic Report
Absolute Smiles Bassendean July 2026
July delivered softer lead and new patient volume than the prior month, while website visibility strengthened sharply through organic and paid traffic.
New Patients
42
This result finished 8.7% below June 2026 and 17.6% below July 2025.
Leads
27
Website contact forms generated 24 of the 27 recorded enquiries.
Meta Clicks
896
The LPV traffic campaign carried most paid engagement across the month.
Primary Focus
Lead Follow-Up
Consistent pipeline updates will give a clearer picture of bookings, attendance, and treatment outcomes.
01 Summary
July At A Glance
New Patients Slipped Below Recent Benchmarks
New patients closed at 42. That is 4 lower than June 2026 and 9 lower than July 2025.
Website Visibility Lifted Strongly
Website traffic reached 1,013 visitors, up 71.99% on the prior period, with organic and paid sources combining for most of the month’s activity.
Lead Follow-Up Needs Attention
Stronger pipeline updates will make it easier to see how enquiries are progressing into bookings, attendance, and treatment conversion.
02 Results
Performance Highlights
42
This result landed 4 patients below June 2026 and 9 patients below July 2025.
27
Lead volume fell 25.0% from June, with website contact forms still producing most enquiries.
$291.10
Paid activity was led by the LPV traffic campaign, which helped drive a much larger click volume than the awareness campaign.
1,013
Traffic rose 71.99% versus the prior period, with organic still leading and paid traffic contributing meaningful scale.
Key Takeaways
- Traffic strength did not translate into equally strong lead or patient growth, which suggests the bigger opportunity sits after the visit rather than in awareness alone.
- Website contact forms remain the dominant enquiry path and should stay central to conversion-focused optimisation.
- Meta helped generate scale and clicks, especially through the LPV campaign, while the clearest next opportunity sits in turning more enquiries into visible outcomes.
- The clearest operational priority is keeping pipeline progress current so bookings, attendance, and treatment outcomes stay easier to measure.
03 Reels
Reel Highlights
04 Graphics
Graphic Highlights
05 New Patient Numbers
Historical New Patient Table
Monthly history across prior years provides helpful context for July's result.
Current Month Result
The clinic recorded 42 new patients. That sits 4 patients lower than June 2026’s 46, which is a 8.7% month-on-month decrease.
Month-On-Month Comparison
July slipped below the previous month after a stronger April to June run. The result suggests patient acquisition softened again after June rather than building on the earlier recovery.
Year-On-Year Comparison
This month finished 9 patients below July 2025’s 51, which is a 17.6% year-on-year decrease. The clinic remained below last year’s July benchmark even with stronger website visibility.
06 Leads
Lead Performance
07 Meta Report
Meta Performance
08 Website Traffic
Website Traffic Overview
Visitors By Source
1,013
Total Visitors
Traffic Insight
Organic search remained the single largest traffic source, while paid traffic added substantial volume and helped lift total website visibility. The combined mix shows the clinic benefited from both strong search presence and active campaign support.
Recommended Focus
With traffic rising faster than lead volume, the next priority is turning more visits into enquiries. Clear conversion pathways and faster follow-up will help more of that demand turn into appointments and treatment outcomes.
09 Wins
Wins
Demand Stayed Active Through The Website
Even in a softer month overall, the clinic still generated 27 leads, with website contact forms continuing to be the strongest source of enquiry activity.
Website Visibility Expanded Sharply
Total website traffic climbed to 1,013 visitors, with organic remaining the largest source and paid traffic adding meaningful extra reach into the funnel.
Fresh Creative Volume Supports Rotation
The new reels and graphics provide enough creative variety to refresh promotion and reduce repetition across future activity.
10 Action Plan
Action Plan
Keep GHL Lead Stages Updated
Update each lead as it moves through the pipeline so bookings, attended appointments, and treatment outcomes are easier to see.
Improve Response And Follow-Up Speed
Faster and more consistent follow-up will give more enquiries a better chance of turning into booked appointments.
Improve Website Conversion
Strong July traffic creates a clear opportunity to turn more visits into enquiries through stronger calls to action and booking prompts.
Keep Meta Focused On Efficient Traffic
Keep paid activity focused on efficient traffic generation so spend stays aligned with enquiry potential.